Ethan K is the epitome of exotic leather and luxury goods with a heritage that dates back to the 1800s. So naturally we were extremely excited to welcome Ethan K’s most recent collection The Wizard of the Secret Garden and some very special guests into the studio to help us out with their latest campaign.
Having been born from a family who has specialised in exotic leather since 1887, Ethan’s name has been over one hundred years in the making. Ethan has also trained at the London College of Fashion and Central Saint Martins alongside internships at the likes of Louis Vuitton and Hermes to further perfect his craft in luxury goods. Today, his collections can be found in the UK in Harrods and Couture Lab as well as Paris, Russia and Ukraine, Singapore and the Middle East. Plus, he is renowned for offering a bespoke design service.
Ethan K’s most recent collection The Wizard of the Secret Garden cleverly puts together the brand’s reputation in exotic leather with the imagination of the man himself. This collection was inspired by a dream Ethan had in which he visited a secret garden resembling the Botanic Gardens of Singapore. In this dream Ethan travels down his spiral staircase of his Mayfair flat to a re-imagined Hyde Park, meeting creatures like hedgehogs and frogs who turn into semi precious stones on his way.
These creatures are represented as the animal motifs on the handbags and clutch bags in the collection and to bring these to life we brought in some pygmy hedgehogs, red-eyed tree frogs and a Brazilian rainbow boa snake for the occasion. To finish the concept for the shoot we paired the pieces with vibrant coloured backgrounds, allowing us to highlight the exotic shades of each colourful leather.
Please take a look at the rest of the final shots from the shoot here.
For more information please check out our official Ethan K behind the scenes video below. In this exclusive video we speak in detail with the brand’s Marketing Executive Isra Shah about the inspiration behind the brand and its latest collection.+ Share This Post